40 SBA loans have financed Tru by Hilton locations since 2017, written by 31 different lenders across 17 states. Half were approved for $3.6M or less, the mix is 504-heavy, and 73% went to owners whose business was under two years old.
A lender that has already underwritten this brand knows the unit economics, the build-out costs, and the franchisor. That is worth more to you than a bigger bank starting from scratch.