3 SBA loans have financed Mattress Firm locations since 2012, written by 2 different lenders across 3 states. Half were approved for $1.3M or less, the mix is a mix of 7(a) and 504, and 33% went to owners whose business was under two years old.
A lender that has already underwritten this brand knows the unit economics, the build-out costs, and the franchisor. That is worth more to you than a bigger bank starting from scratch.